Luna Bean Co.
Web Design & Packaging
Project
Web Design & Packaging
Date
October 2025
Luna Bean Co. is a whimsical, night-owl–inspired coffee brand I created for a website mockup and packaging design project, blending celestial imagery with cozy, modern design. I developed a dark, celestial visual identity featuring elegant typography, moon-inspired graphics, and a full packaging line including coffee grounds, coffee bean cans, tea boxes, and custom cups. Together, the branding and website mockup showcase how thoughtful, cohesive design can create an inviting and imaginative experience for late-night coffee lovers.
Flat Designs
Design Process
My design process for Luna Bean Co. began with extensive ideation, developing a cohesive brand identity through explorations of logo concepts, color palettes, and typography. I used Adobe Illustrator to craft and refine the logo and visual elements, Adobe Photoshop to create product mockups and imagery, and Adobe InDesign to build organized layouts and presentation materials. I carefully selected products that aligned with the brand’s aesthetic and values, ensuring each design supported the overall narrative and purpose of the collection. Before building the web layout, I sketched a detailed wireframe to map out structure, usability, and hierarchy, allowing me to translate the brand’s identity seamlessly into a clean, intuitive digital experience.
