My design process for Eden began with ideation and thematic exploration, focusing on how to visually express the elegance and symbolism of the Garden of Eden. I sketched logo concepts before developing the final illustrated snake “E” in Adobe Illustrator, then built a cohesive color palette of deep, earthy tones to reflect the lounge’s warm and upscale atmosphere. I refined typography choices to complement the brand’s sophisticated feel and applied the visual system across mockups of menus, coasters, and a storefront using Photoshop. The full presentation and layout were assembled in InDesign, ensuring that every element from the logo to the color scheme worked together as a unified and intentional brand identity.